Recommended Books
Curated resources for corporates and entrepreneurs.
Books
Entrepreneurship
The Lean Startup – Eric Ries.
Zero to One – Peter Thiel with Blake Masters.
Shoe Dog – Phil Knight.
Bad Blood – John Carreyrou.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challenges – Alexander Osterwalder and Yves Pigneur.
Marketing
Start with Why – Simon Sinek.
This is Marketing – Seth Godin.
Permission Marketing: Turning Strangers into Friends and Friends into Customers – Seth Godin.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too – Gary Vaynerchuk.
Ethical Business
Intentional Integrity: How Smart Companies Can Lead an Ethical Revolution – Robert Chestnut.
Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business – John Macket and Rajendra Sisodia.
Design, When Everybody Designs: An Introduction to Design for Social Innovation – Ezio Manzini.
Experience Design
The Experience Economy – Joseph Pine and John H. Gilmore.
The Power of Moments: Why Certain Experiences Have Extraordinary Impact – Chip Heath and Dan Heath.
Experience Design: A Framework for Integrating Brand, Experience, and Value – Patrick Newbery and Kevin Farham.
Branding
Zag – Marty Neumeier.
The Brand Gap – Marty Neumeier.
Building a Story Brand – Donald Miller.
How to Launch a Brand – Fabian Geyrhalter.
Brand Thinking and other Noble Pursuits – Debbie Millman.
Storytelling and Pitching
Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath and Dan Heath.
Contagious: Why Things Catch On – Jonah Berger.
Resonate: Present Visual Stories that Transform Audiences – Nancy Duarte.
TOOLS & GEAR
SAAS & Products
Design
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It – Mike Monteiro.
Emotional Design: Why We Love (or Hate) Everyday Things – Donald A. Norman.
Technology
The Trust Technology – Mark Mueller-Eberstein and Phil Klein.
The AI Advantage: How to Put the Artificial Intelligence Revolution to Work – Thomas H. Davenport.
Sustainability
How to Thrive in the Next Economy: Designing Tomorrow’s World Today – John Thackara.
The Circular Economy: A Wealth of Flows – Ken Webster.
Forget Mars: Circular Economy, The Next Big Business Opportunity Paperback – Stephem J. Wright.
Waste to Wealth: The Circular Economy Advantage – Peter Lacy and Jacob Rutqvist.
Sustainable Fashion: What’s Next? A Conversation about Issues, Practices and Possibilities – Janet Hethorn and Connie Ulasewicz.
Design Thinking / Service Design
Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation – Tim Brown.
This Is Service Design Doing: Applying Service Design Thinking in the Real World – Mark Stickdorn, Markus Egar Hormess and Adam Lawrence.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days – Jake Knapp and John Zereatsky.
The Field Guide to Human-Centered Design – IDEO.
Sales and Pricing
The Win Without Pitching Manifesto Business practices for those who sell ideas and advice – Blair Enns.
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth – David C. Baker.
Productivity
Make Time – Jake Knapp and John Zeratsky.
The 4-hour Work Week – Timothy Ferriss.
Free to Focus: A Total Productivity System to Achieve More by Doing Less – Michael Hyatt.
Scaling
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies – Chris Yeh and Reid Hoffman.
Scaling Up: How a Few Companies Make It…and Why the Rest Don’t – Verne Harnish.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It – Michael Gerber.
Strategy
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant – W. Chin Kam and Renée Mauborgne.
Playing to Win: How Strategy Really Works – A. G. Lafley and Roger L. Martin.
Competitive Strategy: Techniques for Analyzing Industries and Competitors – Michael E. Porter.
HBR’s 10 Must Reads On Strategy – Harvard Business Review.
Courses
ggutt
Mastering Wroking Sessions with Post-its – A crash course to learn how to optimise working sessions with post-its.
Others
Udemy – Online courses to learn anything with lots of discounts and plenty of free courses.
Branding Masterplan – Brand Strategy toolkit, framework, fill-in-the-blanks platform & video course.
