We help executives see what they're missing.

Helping organizations design for what's real. Not what's comfortable. Not what's assumed.

Book a discovery call →

Most companies have a design problem. They do not realise it yet.

When strategy isn't landing, when teams are misaligned, when products ship but behaviour doesn't change, that's not a technology problem. It's not even a design problem. It's a people problem. And it almost always starts with a question nobody is asking.

Your design problem is actually a people problem.

Adobe
Cariplo Factory
Domus Academy
Deloitte
Kenya Red Cross
Africa Business Heroes
Kocca
LUM
RFI
Scale 7
Seedstars
Sole 24 Ore
StartupBootcamp
Adobe
Cariplo Factory
Domus Academy
Deloitte
Kenya Red Cross
Africa Business Heroes
Kocca
LUM
RFI
Scale 7
Seedstars
Sole 24 Ore
StartupBootcamp
Adobe
Cariplo Factory
Domus Academy
Deloitte
Kenya Red Cross
Africa Business Heroes
Kocca
LUM
RFI
Scale 7
Seedstars
Sole 24 Ore
StartupBootcamp

How I work.

01

Before the decision

I come in when strategy is still forming and the right question hasn't been found yet. Not to decorate what's already decided.

02

Across the room

The problems worth solving almost always live at the intersection of teams. I work there, not just with designers.

03

Long enough to see it land

Not a workshop and a deck. Something that actually changes how the organization moves.

Engagements range from focused sprints to ongoing embedded leadership. We figure out what fits when we talk.

Workshop
Workshop
Workshop

Design decisions are being made in your company every day. Just not by designers.

GGUTT comes in before the decisions are made. Not after.

Book a discovery call →
WHAT PEOPLE SAY

Maria has a unique perspective of the concept of innovation and its meaning in terms of creating value. Her contributions are a perfect mix between the relevant information and the analysis. She always has new ideas but at the same time she is very focused when is time to deliver a project.

Luca Emil A.
Founder StartupBusiness, Co-Founder DesignTech

Thank you for your support, Maria. I consider it to be of great value, and everyone else felt the same way. The very next day, the initial feedback was extremely positive, and our main goal of stimulating interest in Changing Mindset and starting to think about how we could use innovation and new technologies it was completely achieved. Your work was fundamental in introducing the use of Process Design Thinking into our daily work and helping us start to think differently. The process is still evolving. Hope to work together again in the future.

Massimo G.
MTM Consulting

Maria was truly clear and inspiring. She changed my mindset regarding AI in a dialogue context where I did not feel inferior to the technology as I do as a woman. I asked questions that I would not have asked in other contexts.

Delia D.
Humanitas University

Maria is a competent and empathetic person. The course introduced me completely to the world of generative AI and this allowed me to solve quickly and effectively the preparation of a speech for a conference I was called to participate in. I prepared a complete speech with graphs and presentation and was able to do it in half the time I would have spent without AI, but above all I entered a new and unknown world that is very useful and fascinating.

Simona B.
Freelancer in People Management

Maria is an outstanding facilitator, speaker and consultant. A designer tried and tested across multiple trades of the profession. A professional, analytical, thoughtful individual with an excellent sense for asking the right questions.

Andre Jay M.
Adobe

Maria has a natural propensity for teaching. Strong soft and hard skills and lots of curiosity made the course spectacular and super interesting.

Elena A.
Deloitte

Maria is a very trustworthy professional, she is very passionate and committed. We have collaborated on different projects and very happy about the results.

Giusy C.
Fashion Technology Accelerator

One of a kind facilitation from Maria! Trust GGUTT in delivering value by changing your perspective in designing solutions with your client from the different problems.

Roy A.
Kenya Red Cross

Maria is a very trustworthy professional, she is very passionate and committed. We have collaborated on different projects and very happy about the results.

Giusy C.
Fashion Technology Accelerator
GGUTTALKS

Conversations at the edge of design, strategy, and organizational truth.

Over 150,000 downloads. Over 100 guests.

Discover all guests on Substack →
Keith Teare
Keith Teare
Angela Shen-Hsieh
Angela Shen-Hsieh
Walid Mansour
Walid Mansour
Eric Quint
Eric Quint
Maria Matloub
Maria Matloub
Stella Lee
Stella Lee
Simon Squibb
Simon Squibb
Silia Abou Arbid
Silia Abou Arbid
Aadeel Akhtar
Aadeel Akhtar
Joe Pine
Joe Pine
Nicole Glaros
Nicole Glaros
Jacob Cass
Jacob Cass
Gianluca Brugnoli
Gianluca Brugnoli
Bernard Moon
Bernard Moon
Alain Visser
Alain Visser
Maria Matloub
ABOUT

Behind GGUTT

Designer, strategist, facilitator, and the person in the room who asks the question many avoid.

Years across design, enterprise transformation, and consulting. Maria works with companies at inflection points. When direction is unclear, teams are misaligned, or something important needs to change and nobody quite knows how to start or where to focus first.

GGUTT is not a consultancy. Not an agency. Maria leads the work. Trusted collaborators join when the scope demands it. Always the right people.

Work with GGUTT →

Let's find out if we are the right fit.

I work with a small number of organizations at a time. If you're at an inflection point and the usual answers aren't working, let's talk.

Book a discovery call →
hello@ggutt.com